Long tail keywords might not have the popularity or perceived importance of regular keywords but they can be very effective when utilised correctly. Using long tail keywords can give you the edge over your competitors and there are numerous benefits to using them. Keep in mind you will rank faster for long tail keywords and these often result in higher conversions. In the past, research has shown that more than 95% of all searchers are long-tail. Many SEO campaigns start with keywords – knowing what the audience within your niche is searching for is a powerful advantage. During this we’re going to use tools to research the real words people type in search engines. Speaking the language of your audience, and not technical jargon, is how you’ll reach them – just as in the offline world. Monitor the keywords, the site’s stats, the levels of engagement on each topic and find what users really expect from your page. Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile?
Analyse your existing SEO
Creating content is an art form which can take up a huge amount of your time. Realize that meta keywords are only used by your competitor to see what you want to rank for. Google still doesn’t use them. Every page should provide unique content that doesn’t appear elsewhere on the site. Some influencers can reach millions of people within seconds, this is by far the best way to increase branded search. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network.
Hidden facts about Google algorithms
Parallax design is a website design approach that’s been used for several years now and takes its name from the concept of parallax movement. Instead of linking from one entire webpage to another, the visitor moves up and down on the same webpage. If you think that SEO is the magic potion for immediate online success and profit, you’ll be sorely disappointed and frustrated. SEO is valuable to your business’s profitability, but it will take time before you’ll see a return on investment. Content is important for every aspect of your marketing strategy. You can read an onsite SEO beginners guide here. The appearance of search engine results pages is constantly in flux due to changes in the algorithm. In case of a manual penalty, link clean-up must be thorough. If you have a slightest doubt about a link — remove it. On the other hand, if you are dealing with Penguin, you should think proportionally and consider the ratio of bad links to good links.
When someone mentions web crawlers do you think about search engine optimisation?
Gaz Hall, a Technical SEO Consultant from SEO Hull, had the following to say: "Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again)." Do your maths - its one of the primary resources for this sort of thing. Its as simple as KS2 Maths. Really! Headings give your web page structure and help search engines better determine what your page content is about. A good SEO headline should always satisfy two criteria: clarity and curiosity. By providing clarity, you’re letting the reader know what the article’s about without any need for prior context. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL. Because of this reason, faceted navigation can create duplicate content, eats up valuable crawl budget and can dilute link equity by passing link authority to URLs that we don’t want to be indexed. White hat SEOs operate above board, performing work that will benefit their sites long term.
Bucket brigades based on RSS feeds
The reason relevant backlinks are so important is because Google will actually devalue the ranking power of the links you obtain from sources it feels are irrelevant. If “essentially,they’re the same, and just variations of keywords” that should be ok, but if you have ‘millions‘ of them- Googlebot might think you are building doorway pages, and that IS risky. If youare still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. Mobile apps like Flipboard or CNN make it easy to consume information broadly and quickly.
Lets look at our approach to ROI
It can take months to see a real impact from SEO, and if your site is fairly new (ie. you just launched and have little to no content), it will take even longer to see noticeable results. Search Engine Optimisation (SEO) is a key part of any digital marketing campaign and needs the right expertise to make it happen. It’s great that people write about you and link back to your website, but just as long as they create links naturally. Stuffing the anchor text with commercial keywords is far from natural and will surely get you in trouble. Using brand keywords or navigational phrases is a good option in this case. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). The homepage (primary) URL doesn’t redirect to another website or irrelevant page?
